hira fareed
Product designer focused on clean systems, smooth interactions, and accessible experiences.
Currently designing digital experiences at Etihad Airways
Senior Experience Designer
@
Etihad Airways
August 2025 - now
Abu Dhabi
Designing end-to-end experiences for Manage Booking, Self-Service Check-in, and Profile across web and native apps, used by millions of Etihad travelers. Building and maintaining design system components and partnering closely with product and engineering to ship them.
Senior Experience Designer
@
Etihad Airways
August 2025 - now
Abu Dhabi
Designing end-to-end experiences for Manage Booking, Self-Service Check-in, and Profile across web and native apps, used by millions of Etihad travelers. Building and maintaining design system components and partnering closely with product and engineering to ship them.
Senior Experience Designer
@
Candybox
May 2022 – Jul 2025
Toronto
Redesigned a sportswear web app using user interviews and UX audits to fix key flows. Led UX for website redesigns across SaaS, nonprofit, and insurance clients, from discovery to final UI, built to Ontario accessibility standards. Delivered full brand and web experiences for multiple clients.
Senior Experience Designer
@
Candybox
May 2022 – Jul 2025
Toronto
Redesigned a sportswear web app using user interviews and UX audits to fix key flows. Led UX for website redesigns across SaaS, nonprofit, and insurance clients, from discovery to final UI, built to Ontario accessibility standards. Delivered full brand and web experiences for multiple clients.
Senior Experience Designer
@
Candybox
May 2022 – Jul 2025
Toronto
Redesigned a sportswear web app end to end, using user interviews and UX audits to find friction points and rework key flows. Led UX for website redesigns across SaaS, nonprofit, and insurance clients, from discovery and information architecture through wireframes, prototypes, and final UI. All work was built to meet WCAG and Ontario (AODA) accessibility standards. Delivered complete brand and digital experiences for multiple clients, from visual identity to fully responsive websites.
Experience Designer
@
Brainrider
Aug 2020 – May 2022
Toronto
Owned the Cogeco design system rollout, improving consistency across digital channels. Designed landing pages and email experiences for Lyft, and partnered with product and marketing teams at Coinbase and Instacart. Mentored junior designers.
Experience Designer
@
Brainrider
Aug 2020 – May 2022
Toronto
Owned the Cogeco design system rollout, improving consistency across digital channels. Designed landing pages and email experiences for Lyft, and partnered with product and marketing teams at Coinbase and Instacart. Mentored junior designers.
Freelance Designer
@
Multiple
Dec 2017 – Aug 2019
Remote
Partner with small businesses on a project basis, designing websites, app interfaces, and brand identities. Handle each project end to end, from understanding user and business needs to delivering polished, ready-to-build designs.
Freelance Designer
@
Multiple
Dec 2017 – Aug 2019
Remote
Partner with small businesses on a project basis, designing websites, app interfaces, and brand identities. Handle each project end to end, from understanding user and business needs to delivering polished, ready-to-build designs.
Graphic Designer
@
Nest IO
Jan 2015 – Nov 2017
Remote
Designed for early-stage startups at a leading tech incubator. Shaped product UI, branding, and pitch materials to fit each startup’s needs, and created visual identities for incubator events.
Graphic Designer
@
Nest IO
Jan 2015 – Nov 2017
Remote
Designed for early-stage startups at a leading tech incubator. Shaped product UI, branding, and pitch materials to fit each startup’s needs, and created visual identities for incubator events.
Skills
Product design
UX research
Interaction design
Design systems
Prototyping
User flows
Usability testing
Visual design
Information architecture
Education
Education
Postgraduate in Interaction Media
2019 -2020 · Sheridan College
Bachelor’s in Communication Design
2010 – 2014 · Indus Valley School of Art and Architecture