hira fareed
Product designer focused on clean systems, smooth interactions, and accessible experiences.
Currently designing digital experiences at Etihad Airways
Hi, I am Hira.
Product Designer focused on clarity and real-world use
I’m based in UAE and have spent 12 years designing digital products across web and native platforms, for startups, agencies, and global brands like Lyft, Coinbase, and now Etihad.
I’m drawn to complex problems: messy flows, competing priorities, and edge cases. I like turning them into experiences that feel simple. Good design to me balances what users need, what the business needs, and the small details that make a product actually work.
What I'm into right now
AI tools
Minimal interfaces
Design systems
Matcha
Long walks
Ambient music
Interior design